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Recently, Hitwise published their 2007 list of the top 50 e-commerce websites in the UK. While many of the usual suspects are represented, it's worth noting how consumer demand compares with the huge differences in the quality of customer experiences offered by these sites. Of course, it's one thing to know who the top retailers are, but it's quite another to have qualitative data that shows how certain e-commerce sites actually engage customers. That's why we spent months reviewing hundreds
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